True Life: You Can Meet Me In Your Dreams: November 2008

Located on 147 West 72nd Street (right around the corner from Little Miss Matched..I'll explain later) is a little haven I'd like to introduce WEST.

Its been open for a year and some change now and has been doing great business. They carry brands such as Penfield,Wesc,10 Deep,Nike, Kid-Robot etc etc etc. They carry mens and womens sneakers from Nike/Jordan to the classic Chuck Taylor and everything in between. The also carry a wide array of apparel including outerwear ,sweat-shirts and tees.

Great displays and tasteful decor play a part of the stores appeal.The walls are graced with the likes of Babe Ruth, Humprey Bogard and my favorite Salvitore "Lucky" Luciano.

But what really makes the store great is the excellent crew running things. Meet the employees ( that I meet and interviewed) at West NYC.

Ahmad _ The Manger- The newly appointed manager of the store made me feel warm and welcomed and got my order up pretty fast. He reminds me of the uncle at christmas with great stories and jokes. He is the self appointed beast of this here retail game being that he has been in it for 25 years. Crazy Experienced!!

Devan _ My Personal Favorite =] - Is as cute as a button and acts a little shy but I know hes not. He's been with the crew since June and loves it. "It's a real chill atmosphere in here, you get all types of people in here..." He didnt have a description for his personal style but some of his favorite brans include The Hundreds, Penfield and Nike.Look him up on the space an support his parties.
http://www.myspace.com/sinc3r3iszthafuccinname

Raymond_ The Chinky Eyed Bandit- A handsome young man who carries a good conversation. He's been with the store since the opening in mid-August last year. " Its something that this area needs..." as he speaks about the Upper West Side location of the store. He describes his style as a blend of Andre 3000 and Brad Pitt. Interesting choice of people. "It varies ...It all depends on what I feel like in the morning ya know?"

Roger_ Thats Roger DaCosta(he prefers his whole name) Was quite funny while is was in the store on my second day of interviews." Hey you spilled your ice-cream ..." refering to when my Ice Cream bag fell over and EVERTHING fell out. He gave me plenty of compliments which I love.=] And was really interesting to interview. He's been with the crew for a year and 2 months. When asking him about the store and area he replied " Its a little piece of the streetwear culture that makes the area interesting" I asked him how he would describe his personal style he colorfully replied " ...I'd say it's like a hybrid of urban street culture with a bit of Lodon aristocracy"